Warner Bros.

Harry Potter Style Guide

From Whimsical Magic to Dark Arts.

Research, Trend Analysis, Brand Extension, Illustration, Typography, Character Design, Iconography

Harry Potter is a global phenomenon cherished by fans from ages 6 to 66. Over the years, we’ve crafted numerous guides for Harry and his friends. Here’s a look at two of our standout creations.

Firstly, “Magic at Play” celebrates the themes of competition, house pride, sports, and teamwork. We emphasised the link between magic and play by creating a series of illustrations and compositions designed to resonate with the 6-12 age group. Featuring iconic elements from the Harry Potter universe, this guide showcases a lively and playful art direction with a touch of whimsy.

In contrast, our Dark Arts guide caters to teen, tween, and young adult Harry Potter fans, focusing on the darker aspects of the Wizarding World. It features elements such as the Dark Mark, Death Eaters, Horcruxes, and Defense Against the Dark Arts, while also incorporating trends that resonate with this audience.

Our intricately designed illustrations and compositions will be utilised across all business categories, with a particular emphasis on fashion and home. This versatility demonstrates how the Harry Potter brand can adapt and resonate with diverse audiences.