McDonald's

Heritage Style Guide

Golden Arches Time Travel.

Research, Trend Analysis, Brand Extension, Illustration, Typography, Iconography, Style Guide Development

Our heritage guide for McDonald’s Nostalgia focuses on the rich cultural treasure trove of characters that McDonald’s have served up for the past 70 years.

Our turn-key art assets focus on 70s & 80s packaging, the McDonaldland friends including our favourites Hamburglar & Grimace, Food Buddies and the original iconic character Speedee.

By utilising existing assets and adding a modern twist we created a guide to inspire new consumer licensing initiatives across apparel, homeware, accessories and gifts. These designs in turn provide joyful brand extensions and marketing opportunities that will engage with McDonald’s fans across the world.