Warner Bros.

Trend Asset Pack

Graphic Reboot for Yakko, Wakko, Dot & Friends.

Research, Trend Analysis, Brand Extension, Illustration, Typography, Iconography

Warner Bros. briefed us to create a foundation style guide for the new Animaniacs TV Series. Taking on a layered toolkit approach, we were tasked to create trend-led graphics using fun editorial as well as visual themes inspired by the show.

Targeting the nostalgic audience who were fans of the 80s series, as well as new Gen Z viewers, we developed a look n feel that was inspired by the colourful energetic tone of Animaniacs, whilst remaining on brand and fitting organically with the original character artwork.

The toolkit was used across apparel and accessories globally and allowed for each of the graphics to be deconstructed or used off the peg to allow flexible usage for multiple licensees.