Wayve
Brand Identity, Visual Communications and Website
Finding a Brighter Way Forward.
Research, Art Direction, Design Strategy, Brand Identity, Illustration, Copywriting, UX, Ui, Website Design and Build, Social Media Content, Marketing Assets, Moving Image, Film, 3D Motion, Consumer Experience Executions, Merchandise.
Wayve are pioneering the next generation of AV technology with a new approach to self-driving: embodied artificial intelligence. Their vision is a smarter, safer and more sustainable world, breaking new ground and exploring new horizons.
Partnering with 17days on strategy, our brand identity centres on Wayve’s focus of finding the brighter way forward. With use of atmospheric gradients inspired by sunrise and sunsets over the sea, we created a brand filled with optimism and fuelled by constant evolution.
Wayve’s new brand is rolling out across a wide range of comms assets including internal culture collateral, new website, film content, social media, presentation templates and company merchandise.
Website
Working with key stakeholder’s from Wayve’s business through a series of workshops and interviews, we developed a new website, with a clearer and more streamlined user experience targeting the core audiences. We refined the information architecture and wireframes, which then helped dictate the final design and structure of the site. As part of the new site, we also created animated videos and infographics to showcase Wayve’s technology.
