Money 20/20

Money20/20 is the world’s leading platform for the global money ecosystem, with events happening across the globe all year round from Amsterdam to Bangkok and Las Vegas.

We are Money20/20’s global design partner, collaborating closely with their in-house team to create innovative solutions that align with the show’s annual strategic theme.

Advancements in technology and AI have fostered unprecedented productivity and creativity through the synergy of humans and machines. Our designs delve into this human-machine intersection. The identity features three core graphic elements—X, /, and 0—derived from the Money20/20 logo and wordmark. Each element embodies both human and machine aspects, represented through distinct textures and patterns. These elements combine to form a striking and captivating key visual, serving as the foundation of the visual identity.

Our creative solution and guidelines were designed to ignite inspiration and provide clear direction for Money20/20 global teams, enabling them to create marketing materials from social media posts to large scale designs at the events.

Each year our creative executions are used in over 1200 marketing assets.