Anheuser Busch
Budweiser Licensing Style Guide
The King of Licensing Style Guides
Research, Trend Analysis, Brand Extension, Illustration, Typography, Iconography, Style Guide Development
We were briefed to create a brand licensing style guide and creative applications for Budweiser – the world’s undisputed King of Beers.
The style guide leads the design and development of Budweiser’s visual brand identity on merchandised goods, products and clothing. We created a visual language grounded in the strategy of “Bold Spirit & Crafted Soul”, complemented by a modern use and interpretation of the existing brand equities.
Our objective was to promote the brand through a consistent and compelling system of assets increasing and extending Budweiser’s reach to consumers.
