PepsiCo

For the 2022 Champions League final in Paris, PepsiCo briefed us to create the experiential toolkit for their corporate guest program, which invited over 300 high-profile guests from around the world for a 3 day event.

We were tasked to create a bold visual identity that could be used across the whole event, including all the large scale wall graphics, invitations, merchandise, social media and app design. Our graphic language needed to belong in the Pepsi world, whilst also having nods to football, and being flexible enough to use on both large and smaller items. Our solution was a gridded system that housed patterns and iconography inspired by the location and the Champions League, along with detailed guidelines to be supplied to the event production team.