Hasbro
Monopoly Brand Identity & Packaging Design
Forever Iconic
Research, Design Strategy, Brand Identity, Illustration, Typography, Iconography, Packaging Design, Packaging Toolkit
Connecting future generations with Monopoly’s heritage.
With 90 years of legacy and over 300 editions, Monopoly is the iconic board game. Forever loved and argued over by families and friends around the globe.
Through a collaborative process with Hasbro, we evolved Monopoly’s visual identity, creating a bold new look that feels fresh, yet still undeniably Monopoly. Evolving and modernising the brand while preserving the heritage that makes it iconic.
Through a process of reductive design we distilled Monopoly down to its most recognisable elements, crafting a confident, contemporary identity that plays on its global heritage in a modern and refined way.
The result is a rebrand and packaging system rooted in the brands heritage but designed for its future.
