Amazon Prime
The Rings of Power Marketing Toolkit
A Global Guide for the Biggest TV Show Ever.
Research, Design Strategy, Brand Identity, Illustration, Event Guide & Graphics, Social Media Content, Marketing Assets, Moving Image, Consumer Experience Executions and Merchandise.
The Lord of The Rings: The Rings of Power is arguably the most highly anticipated series in the history of the entertainment industry, released in 240 countries and 37 languages.
Our mission was to deliver a 2D graphic language to bring to life the next chapter of an enduring and trailblazing cultural phenomenon, representing realms of Middle-earth for use across marketing, event activations, social media & licensing partners.
Authenticity and hand crafted qualities are at the heart of our creative solution and each asset was meticulously researched in co-ordination with the shows creative team and producers. Icons, patterns, borders and graphic lock-ups were produced that felt tactile, naturalistic, subtle, warm and premium to realise Tolkien’s world like never before.
Our creative exertions were used globally online for marketing and promoting the show as well as been used to inspire media events and premier parties.
